CASTL

Preparing for Geographical Expansion with Digitalization

Services

Strategic counsel
Brand image
Brand discourse
Web development
Membership, communications and training management

CASTL, the Canadian Alliance for Skills & Training in Life Sciences, called on our team to prepare for its Canadian expansion. Our mission? To position CASTL's leadership and unique offering, and to provide a user-friendly online experience while streamlining its internal processes.

Riposte designed a powerful narrative to better target CASTL's target audiences and align with its business strategy. Our team also updated the brand's graphic codes for a more innovative look, in line with the image the organization wanted to convey.

To address its digital strategy, we simplified the information architecture of CASTL’s new website, integrating updated messaging as well as the notions of accessibility and SEO copywriting in order to prioritize conversions. Using Yapla, we optimized processes and communications, facilitating internal management.