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The Réseau d’enseignement
de la danse
Preparing the Réseau
d’enseignement de la
danse for growth
Services
Brand image
Needs analysis
Strategic and technical consulting
Design
Website creation
The Réseau d’enseignement de la danse (RED) is a cultural organization supported by the Ministère de la Culture et des Communications that brings together members from dance schools and dance teachers from all regions of Quebec and of all types of dance.
The project’s objective was to create a strong and distinctive brand image capable of supporting and affirming RED’s important role in recognizing the dance sector and its professionals in Quebec. The Réseau wanted the redesign of its website to be part of an integrated approach to retain members and give them a fulfilling experience, centralize its associative data, limit technological dispersion, and optimize its internal processes.
Simplifying membership,
communications, and
access to training programs.
Promoting member
engagement
As part of its digital strategy, the Réseau wanted to integrate ways of promoting dance and its benefits and allow the public to find and learn about dance schools in their region. The new “La Troupe” portal will soon be launched to benefit RED’s members.
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« Generosity, collaboration, listening, understanding, flexibility… those are just some of the words we use to describe the Riposte team. After working closely with you, I can say without any hesitation that your entire team is not only very competent and qualified, but also, and above all, very human. »
Véronique ClémentRED Managing Director |
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