Donation platform
«Une chance qu’on s’a» 

A major solidarity campaign
during the COVID pandemic

Mission

Creation of a donation microsite

Campaign support and monitoring

Automated issuance of donation receipts

In 2020, TVA, Télé-Québec, and the Government of Quebec joined forces to put on a spectacular benefit show to raise funds for two organizations: SOS violence conjugale and Little Brothers.

Riposte’s mandate was to create a microsite capable of supporting a large number of donations during the promotional period and during the benefit show itself. Riposte chose Yapla Donations to make this campaign a success.

Working with our partner Yapla, we deployed a strategy to support the high volume of visitors anticipated during the show. Over the course of the 90-minute show, the platform raised more than $1.4 million for the two organizations. The event went flawlessly with a total of over $1.7 million coming in through the microsite.