Cultivating commitment
with Yapla

Brand image and
positioning strategy

Our mission

Strategic positioning

Branding

Design-drafting

Graphic design

Yapla is an all-in-one management and payment platform for NPOs around the world. Yapla’s mission is to democratize technological access for organizations of all sizes.

Our mandate began with the definition of the strategic positioning and branding of the company. This positioning quickly centered around the statement “Cultivate Commitment,” the starting point of a multi-channel communications strategy meant to speak to the large community of NPOs and work with them to help them reach their goals.

We then created Yapla’s brand by outlining its functionalities and creating various tools, photos, and icons to standardize its image and make it recognizable and impactful.

We applied the brand image to all communications tools and created consistency in Yapla’s internal marketing initiatives.